Capital One: Multi-Channel Commercial Banking

From in-bank takeaways, tear pads, editorial, print, DM, OOH, and DOOH to rich-media advertising, landing pages, Times Square signage, and more – Brian led the strategic creative across all national and local Capital One Commercial Banking cross-channel marketing and advertising.

Platform: Web. Mobile, Tablet, App, Display, Print, OOH, DTC Mail, On-prem Collateral
Features: HTML5, Flash, Interactive, Animation, Video, Print

Digital Out of Home

 

Print + Trade Media

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Inspirations

Designing marketing collateral for Commercial Banking means utilizing text and a lot of it. A large font stack graphic treatment behind a Fox Entertainment promo inspired a visual method of projecting a strong, stable foundation to build upon while creating a clear hierarchical focus.


Researching the target of NY-based C suite Wall Street investors for regional print ad campaign focused on things that are both quintessential NY and always present. Two trends emerged: architecture and, in the case of a wallet, always in-pocket or purse.

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Custom cover wrap for Fortune Magazine that powerfully brings the What’s In Your Wallet (WIYW) Commercial Banking campaign to life in print. Wrap examples show the front, interior gatefold, and back.

 
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Direct Mail + Collateral

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Tactile Touchpoints

Our ECD found a printer that uses Dimensional and Textured Printing Applications to create lifelike tactile experiences for creating a leather texture for the wallet. Our client absolutely loved the idea, but unfortunately, the budget did not accommodate the added expense.

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Mechanicals for in-bank collateral, multi-panel take ones, tear pads, and statement mailers

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From Times Square to the Mailbox

This campaign helped reposition Capital One Commercial Banking with a unified, cross-channel message—balancing institutional strength with accessibility across every customer touchpoint from print and OOH to digital and direct mail.