Starbucks: Digital UX Design for Responsive e-Commerce

With 45% of Starbucks’ site visitors coming from mobile and tablet—over two million unique visitors per day—their homepage needed a strategic design lift. One that put forth the requirements of mobile-first in over 35 global markets. Brian led the creative UX and Design efforts for multiple Starbucks responsive desktop, tablet, and mobile website experiences against a matrix of product, e-commerce, and loyalty promotions.

Platform: Web, Mobile, Tablet, Desktop, App
Features: Responsive HTML 5, Interactive, Video, Loyalty, e-Commerce

Responsive Homepage and Mobile Redesigns

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Wireframe Planning

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Commerce Meets Everyday Moments

These seasonal campaigns helped Starbucks connect digital design with daily rituals—creating responsive, brand-rich experiences that inspired both gifting and growth.