Oracle: Customer Experience (CX) NYC Interactive Launch Event
After six years of R&D and seven strategic acquisitions, Oracle introduced its Customer Experience (CX) suite—an integrated platform for cross-channel engagement, fulfillment, and service. Oracle tapped Brian as the new business and creative strategy lead for a high-profile launch event at Gotham Hall in NYC to bring the product vision to life. Collaborating with Tomas Siedleczka and Control Group, the team delivered an immersive brand experience featuring interactive demos and keynotes from Oracle President Mark Hurd, Gary Vaynerchuk, Guy Kawasaki, and others.
Platform: On-prem multi-channel experiential, Web, Mobile, Tablet, App, Display
Features: 1st party data collection, CRM, Interactive Kiosks, NFC Card Reader, Animation, Video
Innovative Experiential
The Launch Event
The event featured eight personalized interactive touchscreen displays with fully actionable video content, polls, quizzes, near-instant content delivery, infographic display, product demos, consumer and industry leader interviews, social media, web, e-CRM, and iPad application integration for post-event CRM and lead generation.
Oracle defined a new customer experience funnel and logo branding for the platform delivering their new customer experience (CX) product suite
But they didn't want the unveil event for their new CX platform to be in a typical hotel conference room event…
Building the Experience Framework
Brian was tasked with creating a modern experiential event that started by sketching an immersive touchscreen experience that utilized RFID cards to activate and capture each attendee’s personalized experience. The data was displayed in real-time infographics during the event, which enabled relevant lead generation with post-event e-CRM efforts. After presenting the sketch, the team moved into wireframes that detailed the user experience, kiosk interface and documentation of the on-site iPad, and network data capture.
Inspirational design themes were taken from Corning's, A Day Made of Glass video series and trailers from the movie, Prometheus
The glass-like RFID card key will open the gates to the personalized kiosk experience for each individual event attendee.
Design Explorations
Second and final design exploration
Refining the user experience and layout for the event space at Gotham Hall
Omnichannel Campaign Rollout
Full 360˚ event promotions across the website, print, eCRM, and social
The Outcome
From Strategy to Experience
This event transformed Oracle’s CX strategy into a tangible, interactive experience—connecting enterprise technology with real-world storytelling and customer engagement at scale.