J.M. Smucker Co.: Omnichannel AOR for America’s Favorite Food Brand
J.M. Smucker Co. is a Fortune 500 food company with more than 40 iconic brands across CPG categories.
In 2010, Brian returned to Grey’s G2 to lead the strategic vision and digital experience design for Smucker’s full portfolio of brands. As digital AOR, Brian and his team developed marketplace platforms, integrated campaigns, and omnichannel content that connected with families across every screen and store shelf.
In addition to digital, Brian led integrated initiatives spanning television, print, in-store, packaging, branded entertainment, and experiential activations. The work included beloved brands such as Jif, Pillsbury, Uncrustables, Eagle Brand, Crisco, Martha White, Snack’n Waffles, and Hungry Jack.
Platforms: Desktop, Mobile, Tablet, Web, App, Display, OOH, Social, Print, TV, Packaging, In-Store Promotions
Features: HTML5, Flash, Interactive, Animation, Video, e-CRM
Digital Flagship Experiences
On-Shelf & In-Store Strategy
Omnichannel Brand Activation
Social, Mobile, and Loyalty
One Brand Family. Millions of Loyal Moments.
From holiday recipes to everyday pantry picks, this integrated AOR program helped Smucker’s portfolio brands stay top-of-mind—and top-of-cart—across every consumer channel.