AT&T U-verse: A Seamless Multi-Device Entertainment Ecosystem

While at Organic Inc. in 2009, Brian led the design strategy for AT&T U-verse’s cross-platform digital experience—showcasing how the full suite of U-verse products could deliver personalized, on-demand content across TV, desktop, tablet, and mobile devices.

The platform integrated broadcast programming, live sports, DVR access, and streaming content with real-time social interaction and user customization. This was one of the earliest visions for unified second-screen experiences—paving the way for the standard of entertainment ecosystems across providers like Netflix, YouTube, and Apple TV.

Platforms: TV, Social, Desktop, Mobile, Tablet, Web, App, OTT, CTV,
Features: HTML 5, Interactive, Animation, e-CRM, e-Commerce, Personalization.

TV Experience

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Desktop Integration

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Mobile Experience

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A Blueprint for Today’s Streaming Platforms

Years ahead of its time, this multi-platform vision for AT&T U-verse helped set a precedent for the personalized, always-connected content ecosystems we now expect from every streaming provider.