Bank of America: America's Olympic Cheer, Global UGC Social Event
With digital at the heart of it all, the massive America’s Cheer campaign for the 2008 Summer Olympics aggregated user-generated “cheers” for U.S. athletes—collected via branded social media channels and on-site activations in both the U.S. and China.
Partnering with BBDO for traditional media, Brian led New York and Ontario-based teams to concept, design, and launch the complete global digital campaign.
PLATFORM: Web, Mobile, Tablet, App, Display, OOH, Social, Gaming, Experiential, Digital Signage, DPOS, On-Prem Collateral.
FEATURES: HTML5, Flash, Interactive, Branding, Animation, UGC, Documentary Video, Print, e-CRM, e-Commerce.
The Campaign Platform
How America Cheered
Cross-Platform Integration
Branded YouTube channel
Branded Flickr channel
Branded Facebook channel
Medal Me! Facebook game application
Digital Signage for BofAs HD Screens in Times Square and Herald Park, NYC
“How to Cheer” Video Series
Animated series for use in national digital signage and DPOS for OOH and on-property bank branches
Live Moments from Beijing
Digital signage for Victory Park, Dallas, features 11 large LED video screens integrated into the buildings that form a plaza. Eight of these screens (four on each side of the plaza) move along 200-foot-long horizontal tracks, allowing for various screen configurations and creative possibilities. Combined in four sets, these screens create a 31’ x 53ʼ “super screen” with HD resolution.
From Local Voices to Global Screens
This global campaign transformed individual acts of support into a shared Olympic moment—blending digital engagement, storytelling, and large-scale brand presence across continents.