Personalized by Design: Native Premium Dynamic Creative for the Weather Channel
Brian leads the innovative global in-house Creative Lab that concepts, designs, develops, and delivers over 600 custom premium Dynamic Creative Advertising campaigns annually, generating double-digit millions in annual revenue. Whether you’re reminding people to hydrate during a heat wave, tempting them with a tropical escape from the snow, or warning about a flu spike nearby, the ability to identify and respond to someone’s unique circumstances in real time helps drive brand awareness in a meaningful way.
The Weather Channel’s 400M+ MAUs make it the number one most used weather app and digital platform. This highest performing, award-winning, natively integrated ad product helps brands own habitual planning and decision moments with near-real-time weather and location data to present beautifully crafted contextually relevant messages.
Built Around the User, Designed for the Moment
Proven Impact and Results
24%
higher attention than the industry benchmark
Source: Adelaide
4.2%
lift in brand awareness for a CPG brand
Source: Lucid
5%
lift in brand consideration for a CPG brand
Source: Lucid
2.2x
higher CTR than 300x250
Source: GAM
See How It Comes Together
Scroll below to see an example and spec overview for the award-winning Integrated Marquee native ad for the mobile app, or click the below link to explore the entire suite of unique adaptive integrated ad products:
___________________________________________
Integrated Marquee, Mobile App
Integrated Marquee, Mobile Web
___________________________________________
___________________________________________
___________________________________________
Creative That Adapts to Context
Ad variants are delivered based on a blend of real-time signals, including location, weather, time of day, and user behavior—enabling brands to align message with moment.
Dynamic Design, Proven Results
This initiative shows how thoughtful design and smart automation can transform brand messaging into context-aware, user-first experiences—delivering both performance and elegance at scale.
Platforms: Cross-platform, Web, Mobile, Tablet, Desktop, App, TV, CTV, OTT, IoT, Display
Features: HTML5, Interactive, Animation, e-Commerce, Video, Location, Weather, and 1st-Party Data.