⟨ ☷ ⟩

Dynamic DOOH at Scale: Contextual Advertising with Impact

Brian led the design and development of a scalable digital out-of-home platform that brings real-time weather relevance to public environments. Built in collaboration with Vistar, the system integrates live data and dynamic creative to deliver context-aware messaging across high-traffic urban spaces. From interactive QR codes to temperature-triggered visuals, the experience merges utility with engagement to drive measurable impact for advertisers and audiences alike. The result: a flexible, data-powered platform that delivers measurable engagement lift and creative relevance in high-traffic environments.

Platforms: DOOH, Indoor Signage, Significant Signage (Cannes, Times Square NY), Mobile, Tablet, IoT
Features: Contextual location-based weather data, Graphic and animated motion, Interactive, QR shot code.

Where Relevance Drives Results

DOOH’s impact is accelerating

Consumer habits and advertiser investment trends show clear momentum toward smarter, contextually driven screens.

73%

of consumers follow an omni-channel purchase journey, compared to 7% who are purely digital

Source: OAAA, The Harris Poll, 2022

70%

say they will have local travel patterns similar to or greater than pre-covid2

Source: Harvard Business Review, 2018

34%

increase in DOOH ad spend expected over the next year

Source: Exchangewire, June 2022

37%

increase in DOOH ad spend in Q2 2022 compared to Q2 20214

Source: The Drum, August 2022

How It Works

The following slides detail platform logic, brand use cases, contextual triggers, and production timelines. [Click here to view the Google slide presentation]