Press & Media
IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
August 18, 2026
Brian Hull joins industry leaders in supporting IAB’s updated AI Transparency & Disclosure Framework, helping establish clearer standards for responsible AI use in advertising. Brian discusses how The Weather Company is integrating the framework into creative workflows to provide brand partners with standardized guardrails, enterprise-grade safety, and greater transparency at scale.
How Home Depot Is Harnessing Weather Data To Drive Local Retail Sales
April 3, 2026
Weather significantly impacts retail sales, yet many retailers fail to use predictive data. See how The Home Depot is leading by partnering with The Weather Company, leveraging hyperlocal weather intelligence to anticipate demand and tailor marketing. A pilot program using weather-triggered messages drove 6x higher conversions and 7% sales growth, proving proactive weather strategies boost revenue and customer experience.
Read the story on Forbes.com.
The Drum Interactive Guide
December 3, 2025
Seasonality is shifting, and smart brands are using real-time weather intelligence to drive results.
Our CRO, D. J. Reali, says it best: "Weather is a powerful, always-on signal with proven impact on ROI. The brands winning today are the ones turning this signal into personalized, privacy-first marketing campaigns."
As you prepare for 2026, read our guide in The Drum to learn 5 ways you can turn weather into a competitive edge.
Humans Are Wired For Weather
September 09, 2025
Changes in the forecast change mood, memory, and even purchase behavior. But don’t just take our word for it.
The experts at Neuro-Insight conducted the largest neuroscience study of weather’s effect on the subconscious ever, using the unique data-driven native ads from Brian’s Creative Lab. Consider the results the Holy Grail for marketers.
Read the full story on ADWEEK.
Weather Intelligence Meets Purpose-driven Impact
May 30, 2025
AdExchanger explores Science Moms’ strategic approach to reaching mothers through The Weather Channel platform, showing how weather powers purposeful campaigns that resonate when it matters most.
The campaign's contextual approach drove an 8️⃣ % increase in support among women 25-44.
“Research shows the No. 1 reason people care about climate change... is a function of generational love.” - Nicole Dorrler, Global Head of Marketing and Brands, Potential Energy Coalition
Read the full story here.
Vistar Media and Rain-X ClearView Partner for Weather-Triggered DOOH Campaign
April 13, 2023
Innovative Campaign Utilizes the Latest in DOOH Technology to Drive Sales. Learn more about the data-driven campaign and how weather triggers drove significant results for Rain-X.
Read the full article here.
CES Showcases the Metaverse’s More Practical Side
January 6, 2023
IBM's weather tool, built using its AI-powered Watson program, helps users better understand incoming climate patterns in their area. IBM is intentionally branding the tool as using XR tech because it wants to convey a connection to reality, not a divergence from it.
Read the full article here.
Elf teams with The Weather Channel and Meghan Trainor for ‘Glow Storm’ holiday campaign
December 14, 2022
For its holiday campaign, beauty brand Elf tapped two partners, one more likely than the other: The Weather Channel and popstar-TikTok sensation Meghan Trainor.
Lasso and CMI Media Group Announce First-To-Market Partnership with IBM Watson Advertising
September 21, 2022
Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.
Three Companies Revolutionizing Advertising With AI
August 8, 2022
As AI technology continues to revolutionize the advertising industry, AI Magazine looks at how the products Brian creates for IBM, along with products from Salesforce and Google, are driving AI in advertising forward.
Why AI-Powered Creative Is The Most Important Change In Advertising Development History
June 3, 2021
Testing and learning to define your creative strategy is more important than ever. Thankfully, AI tech like IBM Watson Advertising Accelerator can help brands make smarter, privacy-forward decisions.
IBM Wants to Break the Creative Monotony of CTV and Video Advertising
May 20, 2021
Sharing how marketers can break the cycle of creative monotony in CTV and video advertising with IBM’s Advertising Accelerator with Watson. Read the Video Week Article.
IBM Looks to AI to Help Brands Plan DNA and Create Ads for Streaming
April 29, 2021
IBM's Watson Advertising Accelerator will now be used in OTT. IBM is looking to artificial intelligence to solve the creative restraints and measurement challenges brands face when advertising in the streaming landscape.
Read the Ad Age Article
Deep Dive: How AI steered The Ad Council’s campaigns during crisis
April 12, 2021
As our world faced challenges like COVID-19 and racial injustice, the Ad Council took a new approach to connecting with consumers, using AI to predict which creative elements would resonate most with different audiences.
Read the Digiday Deep Dive.
How Clorox used AI to educate people on COVID-19
March 31, 2021
Campaign US just published this story about how Clorox is leveraging IBM Watson Advertising Conversations to engage consumers and provide resources to help them stay safe and protected during the pandemic.
Read the Article.
The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines.
February 25, 2021
Generating meaningful results is our mission, and utilizing AI to assemble beautifully crafted ads based on audience performance does just that. Like helping the Ad Council educate Americans on the benefits of COVID-19 vaccines. One of the largest public education efforts in US history.
Contributing AI creative ad technology, Accelerator, to provide research insights, creating digital banner content for this testing, and donating media across weather.com and The Weather Channel app properties.
Read the press release.
Behr launches AI-powered ads
October 2018
See how Conversations gave Behr a perfect way to offer personalized paint color recommendations at scale.